ABOUT STEFAN
Prof.dr. Stefan Stremersch
Stefan knows the publishing world, having been Editor of the International Journal of Research in Marketing and serving as Associate Editor at Journal of Marketing and Journal of Marketing Research, all top journals in marketing. He has two decades of consistently publishing in top journals. He has also proven to be a successful advisor with the predominant majority of his PhDs having published in top journals.
ACADEMIC PROFILE
Stefan Stremersch holds the Desiderius Erasmus Distinguished Chair of Economics and the Chair in Marketing at the Erasmus School of Economics (ESE). Professor Stremersch's research is in the areas of innovation, marketing of technology and science, healthcare and pharmaceutical marketing, and international marketing.
His research is largely situated in high technology markets (ICT, Telecom, consumer electronics, and video games) and pharmaceuticals, and led to published articles in the major scholarly journals including, among others, the International Journal of Research in Marketing, the Journal of Marketing, the Journal of Marketing Research, Marketing Science and Management Science.
Professor Stremersch has won several prestigious awards including the Harold H. Maynard Best Paper Award from the Journal of Marketing, the J.C. Ruigrok Prize for the most productive young researcher in the social sciences in the Netherlands, awarded every four years to an economist, and the Rajan Varadarajan Early Career Award from the American Marketing Association in 2008.
He also has an affiliation with IESE Business School, Barcelona, and is editorial or policy board member of several journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. For the latter journal, he served as editor together with Don Lehmann of the International Journal of Research in Marketing from 2006 to 2009. Professor Stremersch is also scientific director of the Erasmus Center for Marketing and Innovation and of the Erasmus Healthcare Business Center.
BUSINESS EXPERTISE
Stefan Stremersch is Managing Partner and Founder of MTI². He is a world-leading expert in innovation & marketing, both academically as well as in his advisory work with companies and public organizations.
He has frequently consulted on innovation and marketing at C-suite level, advised innovation managers and innovation project teams, and offered executive education in marketing and innovation at many multinational firms (Alcatel-Lucent, Aliaxis, Baloise, Merck, Baxter, Heraeus, KLM, Michelin, Novartis, Rabobank, SABIC, SKF, Siemens, …) for senior management. In these collaborations, he acts as the lead architect of the programs and safeguards the governance of the program in the company.
He has developed award-winning innovation processes that have generated substantial business value and patent flow. For example, in 2015, the German Industry Association gave its innovation award to Merck Innospire, one of the innovation and talent-development processes designed by Stefan in 2009, together with Merck. Merck is also a Gold Stevie winner as most innovative organization of the year.